So, you’ve been asked to speak at an event. Where do I start, I hear you ask? How do I know if I'm speaking their (your audience) language?
Top Tip
- Do your research!!:
WHO, Research your audience. Is their age/gender/ability/disability going to affect what and/or how you deliver your message? Are they a new audience for you or are they already raving fans? Depending on whether they are newbies or fans may encourage you to speak about different topics or maybe the same topics in different ways.
Think about what it is about your story/business/topic that will interest them. Remember with newbies, you will want a gentle touch to encourage them to follow you and want more. With your raving fans you want to continue to give them value, however, you probably want to go deeper as they already know and love your message.
Dig down, find out what your audience want and need and, then, talk about that. This also might include you doing some extra research around your topic – all this work will enhance your confidence.
WHERE. Research your location. Is it a hall? Big? Small? Will you need a microphone? Will there be a data projector for your PowerPoint if you need it? If it’s Zoom, YouTube or a Facebook live, what lighting do you need? Microphone? Will you use your mobile/cell phone, desktop or laptop? Does the technology work?
Once you have checked all this out, it relieves some of the stress around the unknown, because, guess what, YOU KNOW! You know who your audience is, what they want, where you are speaking and are prepared for whatever technological issues you may face.
Like to get some help on all or any of these issues, then let's jump on a call! You can book a no-cost, 45 minute chat here: https://calendly.com/dawn-gregory/45-minute-one-to-one
Remember you don't know who needs you and your story right now!