February 2021! How did that happen? Am I the only person who found themselves in February without January taking a breath?
And somewhere along the way, Clubhouse emerged in my consciousness. I heard about it on the grapevine, then received an invitation from a friend and signed up. Then what? Well I don't really know what I'm going to do with my access to this new, bright world full of chat and opinion.
This has made me examine what my relationship with social media has been, both for me and my business. Do I really want to engage with a new platform?
To help me answer that question, I thought I would do a little research to see if the "experts" could help me make a decision.
So here is a brief synopsis of what I discovered:
- Personalisation is paramount;
- Video content will dominate in 2021;
- Stories need to be short and engaging.
There we are!
My take on all of that is, when engaging on social medial, we need to be led by telling stories that our audience can relate to. These stories may or may not be your own personal experience, but in retelling them, you make them personal to all of us.
Remember when you're talking or writing about a topic that is dear to your heart, try to make it easy for the person reading or listening to come on the journey with you. Your big WHY
has led you to this point in your business' story. Now help your audience to connect with you and feel your passion.
When I work with my clients on developing their message I always ask them to think about why
this message is important enough to write or speak about. We then focus on the nitty gritty of what
is going into the message and how
their audience might use the information.
The next time you're thinking about writing or speaking about your passion, why not try that out and see how it works for you?
Going back to social media and what to do with it.? I've decided to stick with developing my existing platforms of Facebook and LinkedIn, but I will monitor what is happening with Clubhouse just in case it might turn out to be a positive platform for myself and my business.
What will you do?
Want to find out more about how I can help you develop your message so you can communicate with clarity and confidence?
Drop me a message or connect with me on LinkedIn.
To your success!
Dawn